Portfolio Archive: Food & Brand Digital Transformations
Heritage brands face a unique challenge: how do you honor decades of consumer trust while evolving for digital-first audiences? Through my work with Hellmann's, I helped transform a kitchen staple into a modern, sustainable brand that resonates across generations—from Pinterest-worthy recipes to sustainability initiatives that drove real change.
Digital Transformation
Reimagining Hellmann's digital presence by bridging traditional brand heritage with modern consumer expectations. This project transformed a classic kitchen staple into a dynamic, engaging brand that speaks to multiple generations through strategic digital storytelling.
Social Campaign
The Strangewich Campaign challenged traditional recipe marketing by creating bold, unexpected content that cut through digital noise. By leveraging creative social media strategies, we sparked conversations and increased brand engagement among younger, digital-first consumers.
Sustainability Initiative
More than a marketing strategy—a commitment to real change. Our sustainability work for Hellmann's went beyond green messaging, developing tangible initiatives that demonstrated the brand's genuine commitment to environmental responsibility and conscious consumption.